Why Yoli?

Consider this…

The nutritional beverage market, just within the MLM industry, in just the U.S. alone, is roughly $6 billion annually. If a network marketing company were to capture even a 10% market share of only this small segment of the overall nutritional beverage market, that would make them one of the largest, most successful MLM companies in history.

Based on over 50 years if history its clear that products which are demonstrable have a powerful advantage, and have been among the most successful flagship products. The Blast Cap™ mechanism itself offers Yoli distributors a very unique advantage in its convenience and ability to grab attention. A solid argument could be made, based on numerous examples, that this single aspect alone, even if it were nothing more than a cute gimmick, could eventually garner significant market share within the nutritional beverage segment of the MLM industry.

But then, also consider this…

The large majority of fruit juice based nutritional beverages are pasteurized. In other words, exposed to very high heat, often to the boiling point. When you cook a juice for the purpose of killing potentially harmful micro-organisms, it can severally damage or kill every component of the juice! That includes the vitamins, enzymes, xanthones, polysaccharides, polyphenols, and most of the other good stuff as well. High heat doesn’t discriminate. Also, “flash pasteurization” just means the product is cooked for a shorter period of time, and “cold pasteurization” usually means the product is either disinfected with chemicals, or irradiated.

Furthermore, the large majority of juices contain preservatives, the most common of which is sodium benzoate. Sodium benzoate has the potential to form a substance called benzene, a known carcinogen, when its mixed with one other substance. What is that other substance? Its ascorbic acid, or Vitamin C – the most prevalent nutrient in most fruit juices!

Also, most of these beverages are either loaded with sugar, or controversial sugar substitutes and have questionable nutritional value since many nutrients begin to degrade within hours of being added to water and other chemicals during processing. The nutritional facts panel on the label tells us what the nutritional value was when the product was bottled, not what it is when you consume it days, weeks, or even months later.

So what percentage market-share do you think a company could obtain if they offered the following?

    •   No Pasteurization
    •   No Sugar or Synthetic Sweeteners
    •   No Caffeine or Harmful Stimulants
    •   No Artificial Colors or Flavors
    •   No Preservatives
    •   No degradation of nutritional value

Considering the convenience and demonstrability of the Blast Cap™ itself, and all of these powerful benefits, wouldn’t a 10% market share be realistic even if the price were equal? In fact, wouldn’t these benefits alone make selling the Yoli products simply a matter of making consumers of these other beverages aware of them? If it were no more expensive, why would anyone choose to drink a heat damaged juice containing preservatives that’s likely suffered at least some degree of nutritional degradation?

Now finally, consider this…

What if the wholesale price, once-per-ounce, was literally one-tenth the price of these other nutritional drinks? These other exotic beverages typically wholesale for $25-$45 per 26 to 32 ounce bottle. What if an 18 ounce bottle of Yoli’s product, post blast, cost $2.49? That’s after you’ve purchased the reusable Yoli bottle, so we’re not adding to the billions of tons of plastic bottles polluting the Earth, and that’s not even considering the $1.99 bulk price of the Blast Cap™!

Yes, we’ve heard that rebuttal that these other beverages cost less “per serving”. That’s because they’ve assigned an arbitrary “recommended serving size” of one ounce, most likely so they can cite their more reasonable sounding cost-per-serving rather than the actual cost of their product. Of course, calling a tiny cap full of a fruit juice a full “serving” is absurd. But all of this will be academic by the Summer of 2010. By then Yoli will likely have introduced their super-fruit specific blasts, such as the mangosteen, noni, and acai berry blasts, and they will have completed a third party analysis and comparison that will prove that the Yoli product is, ounce per ounce, not “serving”, a more potent, more active product with a higher antioxidant capacity than any of these other $25-$45 bottles of juice.

And once that happens, how is a 15%, 20% or even 25% market share not realistic? Again, why would anyone buy another Jungle Juice once you’ve simply made them aware of Yoli?

And that’s just considering the MLM market, in just the United States. At a price point of $2.49 to as low as $1.99, Yoli can now compete with the $21 billion market made up of sports and energy drinks, and other vitamin fortified water products outside the MLM market! What other MLM beverage company can truly, realistically make this claim, even at those wholesale prices, let alone at their suggested retail price? And again, that’s just in the United States.

And finally, please consider this…

When an MLM company computes your commission check, there’s a number on both sides of the multiplication sign. It’s the sales volume times the percentages in the compensation plan. So the equation would actually look like this:

Products X Pay Plan = Income

And even if a pay plan paid 10% down 50 levels, 500% of zero is still zero! But any pay plan, even a bad one, will get you to your income goal if you move enough sales volume through it.

So that’s Why Yoli! This is a product line that will move massive sales volume through the plan, and keep it moving long term. Because it’s a real product that has genuine value, at an affordable price.

Now, if you also want to hear about Yoli’s world class management team, and our great compensation plan (pay special attention to the “Break Even Bonus”), check out the links at Yoli.com here:

http://www.yoli.com/company.html
http://www.yoli.com/opportunity.html

Or, visit your sponsor’s GoYoli.com website.

Thanks for considering Yoli, and being a part of the FreeStyles Team!

Len Clements
Yoli Founding Distributor
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